Unlimited Data?

Recently the FTC has been quite interested in all things data stream related. One of those things being the throttling of whats known as ‘Unlimited Data’. Seems most people’s interpretation of unlimited is just that, UN Limited.

Well we all know that carriers do not seem to follow conventional definitions of terms. And it looks like the FTC wants the definition of Unlimited Data to mean the same thing to everyone. Consumers and carriers alike. So with backing of a $40 Million Dollar fine to TracFone. The FTC is sending a message that Unlimited means UN Limited. Not throttled.
TracFone advertised “unlimited text, talk, and data” for $45 a month under the brands Straight Talk, Net10, Simple Mobile, and Telcel America, and until September 2013, did not clearly disclose its throttling policies that saw customers experiencing data speeds that were cut by up to 90 percent, thereby violating the FTC Act.

While this ruling only affects TracFone at the current time, there are several other carriers that have similar practices for their unlimited customers. AT&T and Verizon no longer offer unlimited data plans, but continue to provide unlimited data for many people who remain on grandfathered plans. AT&T has engaged in throttling practices for years, often cutting off customers who exceed 5GB of LTE data usage.
“The issue here is simple: when you promise consumers ‘unlimited,’ that means unlimited,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “This settlement means that Straight Talk, Net10, Simple Mobile, and Telcel America customers will be able to get money back from the company for services the company promised but didn’t deliver.”

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